The Benefits of Advertising Local Media
Can you believe that we are in the last week of November? Here at Human Communications, we can’t believe that time has flown by so quickly. Many companies and businesses have already started gearing up for the festive season. If you are a small business and you’re running an end-of-year promotion, are you aware of the benefits of advertising local media? Human Communications is here to help.
When looking for an interesting deal, most consumers look to their local publications. Yes, they expect to see these types of advertising and therefore don’t find it intrusive – certainly one of the benefits of advertising local media.
Of course, the benefits of advertising in local media extend to tailoring for a specific audience. You know your community and what they respond best to, so what better place to speak to them than your local publication – which understands them too?
What if you’re running a promotion for a short time only, say a second birthday sale for two days only or a Christmas blow-out on 26 December, and you’ve made that decision only a few days before the actual event? One of the benefits of advertising in local media is a flexible lead time when it comes to accepting adverts for placement. Yes, you will still be able to drum up excitement the day before the actual event.
Need to advertise in the 1cm classified section? Or how about a full colour insert? Slightly larger advert? The benefits of advertising local media include a multitude of advertising options. Human Communications can, of course, help you decide what is best for you.
Lastly, one of the great benefits of advertising in local media is cost-effectiveness. The rates of local media is extremely competitive, compared to that of a national newspaper, radio station or magazine.
Time is of the essence though, so if you want to shine a local spotlight on your promotion, speak to Human Communications today. We are the experts in the benefits of advertising local media: We know the ins and outs, have longstanding working relationships with all the media houses and the creative vigour to let your brand shine. Make the Human Connection and contact us! As for me, I’m going to grab a coffee and see what my local market has to offer…